Guiding Principles u0r4evvuvl|20010371|Alruqee_new|Menus|ContentsOur values, conduct and behavior Making the most of our unique assets, Alruqee Group is committed to offering products and services that enhance and optimize our customers’ performance. Our value focuses mainly on people, customer satisfaction, technology and profit. Our commitment to customers Alruqee Group is committed to excellence in everything we seek to do. We aim to do business in a consistent and transparent manner with all our customers. Customers place a great deal of trust in our group, particularly when it comes to handling sensitive and confidential information. Our reputation for integrity, reliability and fair dealing is extremely important in winning and retaining this trust. Alruqee Group strives to sustain the trust and confidence of our customers, as well as all others affected by our operations. When we are clearly seen to behave in an ethical manner we enrich our reputation for integrity, which in turn helps us attract and retain both customers and employees. Code of Ethics: The Alruqee Group Code of Ethics and policies apply to all Alruqee Group directors, managers, and staff members of the company. They are designed to help each person handle business situations professionally and fairly.